While conducting market research,you realize that only 40 percent of individuals are likely to re-purchase your product.Afraid this may hurt your chances of promotion,you report to your boss that 'at least 50 percent are likely to re-purchase.' This is a(n)_______ issue in marketing research.

Question

Quizplus · Accepted Answer

Providing inaccurate information to a superior is a violation of ethical standards in marketing research. The researcher's actions are deceptive and potentially harmful to the company. It is important for marketing researchers to maintain integrity and honesty in their reporting to prevent misleading decision-making.

While Conducting Market Research,you Realize That Only 40 Percent of Individuals