Researchers concluded that all of the below are effective axioms to include social media in a global marketing strategy except
A) Social media is a function of the technology, culture, and government of a particular country.
B) In the age of social media, local events seldom remain local.
C) In the age of social media, general issues seldom remain general; that is, macro issues tend to be re-interpreted locally.
D) Social media is most useful as a "one-size-fits-all" approach, as it is too difficult to target each culture and their norms and perceptions effectively.
Correct Answer:
Verified
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