Coca-Cola and Pepsi-Cola standardize their marketing activities when there are cultural similarities and adapt them when cultures differ.These global marketing strategies indicate that Coca-Cola and Pepsi-Cola are examples of _____ firms.

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Coca-Cola and Pepsi-Cola's global marketing strategies, which include standardizing marketing activities when cultural similarities exist and adapting when cultures differ, suggest that they are transnational firms. Transnational firms seek to balance global coordination and local responsiveness, which aligns with Coke and Pepsi's marketing strategies. International firms operate in multiple countries, but their approach is centered around home country standards, while multidomestic firms focus solely on local adaptation. Polycentric firms prioritize local adaptation and allow subsidiaries to operate semi-autonomously.

Coca-Cola and Pepsi-Cola Standardize Their Marketing Activities When There Are