Customer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services are called _____ consumers.

Question

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Global consumers are those who have similar needs or seek similar features and benefits from products or services across many countries or regions of the world. Multidomestic consumers are those who have different needs or preferences in different countries or regions. International and multinational consumers refer to consumers from different countries or regions, but they may not necessarily have similar needs or seek similar features and benefits.

Customer Groups Living in Many Countries or Regions of the World