As a consultant for KPMG,your client asks you to find the similarities among consumers between Canadians and Scandinavians,as they are considered launching a new product to these two countries.Your client is asking you to perform a(n):

Question

Quizplus · Accepted Answer

The best choice in this scenario is cross-cultural analysis, which aims to identify and compare similarities and differences among different cultures with regard to various factors such as consumer behavior, values, and attitudes. This analysis will help the company understand the potential market for their new product in Canada and Scandinavia by identifying commonalities and differences between the consumer groups. Options A, B, and C are not relevant in this context.

As a Consultant for KPMG,your Client Asks You to Find