General Mills designed a cake mix especially for preparation in the rice cookers used by Japanese consumers.The product failed because the Japanese take pride in the purity of their rice and did not want to contaminate their cookers with another food product.This product failed,as the result of a(n)_____ that General Mills did not foresee.

Question

Quizplus · Accepted Answer

The failure of the product can be attributed to a custom in Japanese culture, where the consumers take pride in the purity of their rice and do not want to contaminate their rice cookers with other food products. Therefore, the best choice is D- custom. The other options such as idiosyncrasy, ethic, and demographic pattern do not fit the context of the given scenario.

General Mills Designed a Cake Mix Especially for Preparation in the Rice