In Canada,people with golden tans are generally seen as attractive and possibly even well-to-do.However,in other countries,such as the Philippines,suntans are indicative of labourers and even underprivileged people.Accordingly,Canadian businesses should be attentive to a field of study called ___,which examines symbols and their meanings.

Question

Quizplus · Accepted Answer

Semiotics is the study of symbols and their meanings in different cultures. This field of study would be helpful to Canadian businesses in understanding how their products or marketing messages may be perceived in different cultural contexts, based on the symbolic meanings attached to certain images or concepts.

In Canada,people with Golden Tans Are Generally Seen as Attractive