A woman from Sudbury,Ontario is in Toronto for a weekend of shopping and fine dining.After shopping in at least 10 different stores and trying at least 20 different outfits,she finds exactly what she has been looking for-the perfect linen suit.At the register however,she notices that the label indicates that the suit was made in Ireland.Although she agrees with the salesclerk that the suit is indeed perfect,and that Irish linen is considered to be some of the best,she does not purchase that suit; instead she selects a less flattering,more expensive suit that contains a label stating it was made in Canada.This behaviour would likely be an example of:

Question

Quizplus · Accepted Answer

The behavior described in the scenario is an example of consumer ethnocentrism, which refers to a consumer's preference for products made in their own country and a reluctance to buy products made in other countries, even if they are of better quality. The woman's decision to purchase a less flattering suit made in Canada over a perfect suit made in Ireland is based on her preference for Canadian-made products, despite the fact that the Irish suit is of better quality.

A Woman from Sudbury,Ontario Is in Toronto for a Weekend