Since global marketing is affected by economic considerations,a scan of the global marketplace should include each of the following EXCEPT:

Question

Quizplus · Accepted Answer

While education and literacy rates in different countries may be important factors to consider for other aspects of global marketing strategy, they do not directly impact the economic considerations affecting global marketing. Therefore, an assessment of education and literacy rates is not necessary for a scan of the global marketplace from an economic perspective. Instead, factors such as economic development, infrastructure, and consumer income would be more relevant.

Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global