Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned,and the owner pays a fee to Tricon.Tricon is engaged in:

Question

Quizplus · Accepted Answer

Tricon is engaging in licensing, as it is allowing local owners to use its brand and operating system in exchange for a fee. This is different from direct exporting, which involves the company selling products directly to customers in foreign markets, indirect exporting, which involves using intermediaries to sell products in foreign markets, or contract manufacturing, which involves hiring a third-party manufacturer to produce goods for the company.

Tricon Was the Restaurant Division of PepsiCo Until It Was