In international marketing,the product strategy of selling virtually the same product in other countries is called product _____ strategy.

Question

Quizplus · Accepted Answer

The product strategy of selling virtually the same product in other countries is known as product extension strategy. This strategy involves minimal changes to the product as it is sold in different markets, and is often used when there is a strong demand for the product across different countries and cultures.

In International Marketing,the Product Strategy of Selling Virtually the Same