In terms of organizational buyers,Amazon.com,Lands' End,and J.C.Penney would all be classified as:

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Organizational buyers can be classified into four categories: manufacturers, resellers, institutions, and government agencies. Since Amazon.com, Lands' End, and J.C. Penney are all companies that sell products to end consumers, they would fall under the reseller category. Resellers purchase products from manufacturers or wholesalers and then sell them to consumers.

In Terms of Organizational Buyers,Amazon