Firms selling consumer goods or services often try to reach thousands or millions of individuals or households.Firms selling to organizations are often:

Question

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Firms selling to organizations usually have a more limited number of potential buyers compared to firms selling to consumers. Organizations tend to have more centralized purchasing decisions and may have specific criteria for what vendors they work with, limiting the potential pool of buyers. Therefore, these firms are often restricted to far fewer buyers than consumer goods firms.

Firms Selling Consumer Goods or Services Often Try to Reach