Jackson Steel sells its sheet metal to Ford,who,in turn,sells its finished product back to Jackson Steel so they can be a Ford vehicle dealer to the end consumer.Which term best accurately describes the relationship between Jackson Steel and Ford?

Question

Quizplus · Accepted Answer

The relationship between Jackson Steel and Ford demonstrates reciprocity as both parties are actively involved in buying and selling products from each other. Vertical integration would only apply if Jackson Steel owned Ford or vice versa. Cooperative marketing and relationship marketing may apply in some capacity, but reciprocity is the most accurate term.

Jackson Steel Sells Its Sheet Metal to Ford,who,in Turn,sells Its