Gulfstream Aerospace Corp.recently sold three Gulfstream V business jets to a government buyer for use as Special Electronic Mission Aircraft.One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince the _____ they should be allowed to present the information about Gulfstream planes to the other people in the buying centre who were taking the role of buyers,users,deciders,and influencers.

Question

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Gatekeepers are individuals or groups within an organization who control access to information or decision-makers. In this scenario, the Gulfstream sales team had to convince the gatekeepers to allow them to present information about Gulfstream planes to other members of the buying center who have the roles of buyers, users, deciders, and influencers.