Russ Ross,the owner of a construction company specializing in single family homes,was faced with a problem.His workers relied on Black & Decker brand air-powered hammers to reduce construction time.Recently,the workers informed him several of the hammers were worn out and needed to be replaced.After talking with other members of the buying centre,Mr.Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt.Ross and the other members of the organizational buying center were in what type of organizational buying situation?

Question

Quizplus · Accepted Answer

Russell Ross and the buying center were faced with a modified rebuy buying situation since they were replacing worn-out air hammers with a new brand. They already had some experience with air hammers and were modifying their previous purchasing decision to choose a new brand.

Russ Ross,the Owner of a Construction Company Specializing in Single