When the television production company that produces Law & Order series uses the Law & Order name on two other series (Law & Order: Special Victim's Unit,and Law & Order: Criminal Intent),it relies on _____ to convince fans of the original show that the new shows will be equally well crafted.

Question

Quizplus · Accepted Answer

The production company is relying on stimulus generalization, which is the tendency for stimuli similar to the original to evoke the same response. By using the Law & Order name and brand on the new shows, they hope fans of the original will generalize their positive feelings towards the new shows as well. Selective comprehension and retention refer to how an individual perceives and remembers information, while stimulus discrimination is the ability to distinguish between similar stimuli.

When the Television Production Company That Produces Law & Order