Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content.Tom says that he cannot tell a difference between the two products.Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:

Question

Quizplus · Accepted Answer

This is an example of stimulus discrimination, as there is a difference in perception of the stimulus (fat-free cheese) between Betty and Tom. Betty perceives it as different from regular cheese, while Tom does not. Selective retention and comprehension refer to memory and understanding of information, which is not applicable here. Stimulus generalization refers to the tendency to respond in a similar way to similar stimuli, which is also not applicable here.

Betty Contends That She Can Taste the Difference Between Fat-Free