James is brand loyal to Sony.He always tells his friends at his part-time job about the Sony products he buys.He also mentions Sony whenever he goes shopping with friends.He subscribes online to Sony's newsletters and press releases.Sony is happy about James because he helping them with ______________ marketing.

Question

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James is creating buzz marketing for Sony by telling his friends and mentioning the brand when he goes shopping. He is generating positive word-of-mouth for Sony, which is a key aspect of buzz marketing.

James Is Brand Loyal to Sony