Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue)as a means of generating viewer or listener interest.The Research Industry Coalition (RIC)has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency distribution of those who call when the media report the results.If a television station chooses not to make viewers aware of the shortcomings of the poll,its business practice would fall into which of the following categories?

Question

Quizplus · Accepted Answer

The best choice is D, unethical but legal, as the television station is not breaking any laws but is not being transparent about the limitations of the pay-to-vote polls. It is unethical to present the results as representative of the population when they are not.

Many Media Today Use Pay-To-Vote Polls (In Which Respondents Use