Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water,despite shipping their water several tens of thousands of miles by ship,plane,train,and truck to reach the store shelf.They can be said to be engaged in:

Question

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Fiji Water is engaging in greenwashing, which is the act of misleading consumers into believing a product or company is environmentally friendly through deceptive marketing tactics. Despite the brand's efforts to create the perception of being green with their label, their shipping practices and carbon footprint suggest otherwise. Green marketing, on the other hand, is the legitimate promotion of environmentally-friendly products or practices.

Fiji Water Has Created a Perception by Wanting to Be