A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store.The grocery store asked to receive an at-cost discount on the new soft drink,in order for them to place it at the front of the aisle.This is an example of:

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This situation is an example of slotting allowances, which are fees paid by manufacturers to retailers in exchange for prime shelf space or placement of their products. In this case, the grocery store is asking for a discount on the new soft drink in order to place it at the front of the main drink aisle, which is a prime location.

A New Soft Drink Manufacturer Wanted to Have Their New