Source Perrier S.A.,the supplier of Perrier bottled water,when it recalled 160 million bottles of water after traces of a toxic chemical were found in 13 bottles.The recall cost the company $35 million and $40 million more was lost in sales.Even though the chemical was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product." Perrier demonstrated what?
A) a corporate value consciousness
B) social marketing
C) recall marketing
D) stakeholder responsibility
Correct Answer:
Verified
Q102: Most paint is not biodegradable and not
Q103: Which of the following statements about social
Q104: Green marketing is:
A)marketing of agricultural products, specifically
Q105: At a local farmers market,an artisan craftsperson
Q106: Stakeholder responsibility is the:
A)obligation of a firm
Q108: The maker of Wrigley chewing gum funded
Q109: Profit responsibility,societal responsibility,and stakeholder responsibility are three
Q110: Which of the following is an example
Q111: In the context of corporate behaviour,social responsibility
Q112: Burroughs Wellcome,the developer and maker of AZT,a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents