Regal Gifts Inc.sold Christmas cards on page two of its holiday retail catalogue.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to benefit a social cause. The sales of Christmas cards help the Starlight Children's Foundation and the National Center for Missing and Exploited Children, which align with the values of the customers who purchase the cards.