A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001.This is an example of how a small business can engage in:

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This is an example of cause marketing, where a company partners with a nonprofit organization to support a social cause. In this case, the dealership is supporting the Make-A-Wish Foundation by donating $50 for each Toyota purchased during October.

A Toyota Dealership in British Columbia,Canada,donated $50 to the Make-A-Wish