When Adidas Group commits to using 100 percent "Better Cotton" in all of its products by 2018,they are engaging in:

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Quizplus · Accepted Answer

Adidas Group committing to using 100 percent "Better Cotton" in all of its products by 2018 is an example of green marketing, which refers to the promotion of environmentally friendly or sustainable products, services, or practices. By making this commitment, Adidas is promoting its use of a sustainable and more ethical form of cotton production, which can appeal to eco-conscious consumers.

When Adidas Group Commits to Using 100 Percent "Better Cotton