Question 1

The ECOLOGO was implemented by the government of Canada to help combat which practice?

Accepted Answer

The ECOLOGO was implemented by the government of Canada to help combat greenwashing, which is the act of misleading consumers regarding the environmental practices of a company or its products.

Question 2

The formal marketing practice,which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

Accepted Answer

The formal marketing practice which ties the charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is known as cause marketing. Philanthropic marketing involves a firm making charitable contributions without tying them to customer revenues. Goodwill marketing aims to improve the overall reputation or image of a firm. Public relations marketing involves managing the spread of information and communication between a company and its stakeholders.

Question 3

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and:

Accepted Answer

Cause marketing programs not only address public concerns and satisfy customer needs, but they also aim to enhance corporate sales and profits. This is done by associating the company with a social or environmental cause, which can improve the company's image and increase customer loyalty. However, this must be done responsibly and authentically in order to be effective.

Question 4

A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its products is an example of:

Accepted Answer

This is an example of standard charitable contributions, where the corporation is making a donation without any specific tie-ins to their products or marketing efforts.

Question 5

Corporate Knights produces various reports that are focused towards informing consumers and encouraging _______________.

Accepted Answer

Corporate Knights is known for promoting sustainability and environmentally friendly practices, thus encouraging green behavior.

Question 6

A systematic assessment of a firm's objectives,strategies,and performance in the domain of social responsibility is collectively known as a:

Accepted Answer

A social audit is a comprehensive evaluation of an organization's social and environmental performance, including its engagement with stakeholders, adherence to ethical norms, and impact on society and the environment. It allows firms to assess their progress towards social responsibility goals and identify areas for improvement. A business mission defines the company’s overall purpose and values, while a strategic marketing process involves planning and implementing marketing activities to achieve specific business objectives. A SWOT analysis examines a firm's strengths, weaknesses, opportunities, and threats in order to inform strategic decision-making. None of these options specifically focus on social responsibility performance evaluation.

Question 7

The first step in any social audit is to:

Accepted Answer

Before conducting a social audit, a firm must first recognize its social expectations and the rationale for engaging in social responsibility activities. This involves examining the company's values, mission, and goals to determine what social causes align with its overall mission. Only after this step is completed can the company begin to identify the types of resources needed to achieve its social responsibility objectives and set budgets for marketing programs.

Question 8

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001.This is an example of how a small business can engage in:

Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to support a social cause. In this case, the dealership is supporting the Make-A-Wish Foundation by donating $50 for each Toyota purchased during October.

Question 9

A key difference between cause marketing and an outright charitable contribution is:

Accepted Answer

The key difference between cause marketing and an outright charitable contribution is that charitable donations are made at the sole discretion of the firm, whereas, with cause marketing, the amount is directly affected by the consumers' purchases. In cause marketing, a portion of the revenue generated from the sales of the product is donated to a cause selected by the company, which is a result of the consumer's purchase. In contrast, an outright charitable contribution is a direct donation made by a firm to a non-profit or other charitable organization without any direct consumer involvement.

Question 10

A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process.This micro-brewery is concerned about:

Accepted Answer

The fact that the micro-brewery is using a renewable energy source to power their operations indicates that they are concerned about sustainable development, which is the responsible management of resources to meet the needs of the present without compromising future generations' ability to meet their own needs.

Question 11

A social audit:

Accepted Answer

A social audit is a systematic evaluation of a business's objectives, strategies, and performance in the domain of corporate social responsibility. It examines how the company is addressing social issues and how effectively it is meeting its social responsibilities. A social audit would not be used to evaluate the number of friends and acquaintances that a firm's employees have (option D) as it does not relate to the firm's social responsibility. Option A and B are not accurate as they do not reflect the true meaning of social audit.

Question 12

Consumers have an obligation to _____ in the exchange process and in the use and disposition of products.

Accepted Answer

Consumers have a responsibility to act ethically and responsibly while making transactions and while utilizing and getting rid of products. It is important to consider the impact of their actions on the environment, society, and themselves. Option A is not appropriate since it promotes a selfish attitude towards consumption. Option B does not reflect the principle of ethical behavior. Option C is not applicable since revealing personal information should only be done when necessary and with caution.

Question 13

Regal Gifts Inc.sold Christmas cards on page two of its holiday retail catalogue.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of:

Accepted Answer

This is an example of cause marketing, where a company partners with a nonprofit organization to benefit a social cause. The sales of Christmas cards help the Starlight Children's Foundation and the National Center for Missing and Exploited Children, which align with the values of the customers who purchase the cards.

Question 14

Rather than making outright donations,Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer,heart disease,child abuse and various other health and social programs are examples of:

Accepted Answer

These are examples of cause marketing, which involves a partnership between a for-profit company and a non-profit organization to raise funds and awareness for a social or environmental cause. In this case, P&G and MasterCard are using their marketing platforms to encourage consumers to support these causes through their purchases or card usage.

Question 15

Ecosynthetix is a Burlington,Ontario based company that manufactures eco-friendly building material.By implementing an ISO 14001 certification they can further demonstrate to suppliers and customers that they have a strong emphasis on not just green products,but also:

Accepted Answer

ISO 14001 certification focuses on environmental management systems, which can enhance green marketing efforts by demonstrating a commitment to environmental responsibility.

Question 16

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n):

Accepted Answer

A social audit is a comprehensive review of a company's social responsibility efforts to determine whether they are meeting their objectives and having a positive impact. It involves reviewing both internal and external practices and procedures, may involve consultation with stakeholders, and typically results in a report outlining findings and recommendations for improvement. Social audits can help companies identify areas of strength and weakness in their social responsibility efforts and guide future planning and action.

Question 17

Tim Horton's sells its 'Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids,Tim Horton's is engaged in:

Accepted Answer

Tim Horton's is engaged in cause marketing, as it is promoting its 'Child Smile' cookies to customers with the promise that the profits from the sale of these cookies will go to underprivileged children. Cause marketing aims to benefit both the business and a social cause or non-profit organization.

Question 18

Although research shows consumers are sensitive to ecological issues,they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Accepted Answer

The statement says that consumers may NOT be willing to purchase a product solely based on its environmental claims because they possess the knowledge to make informed decisions. Thus, this is not a reason why consumers may not be willing to purchase a product on its environmental claims.

Question 19

A global undertaking to further green marketing efforts is the:

Accepted Answer

The ISO 14001 initiative, a globally recognized standard for environmental management, focuses on sustainability and reducing negative impact on the environment. It includes guidelines for green marketing and promoting products and services that are environmentally friendly. The other options (B, C, D) are not recognized global initiatives for green marketing.

Question 20

Which of the following statements about sustainable development is true?

Accepted Answer

Sustainable development requires consideration of social, environmental, and economic impacts. The use of child labor is a social issue that is not sustainable, even if it is economically beneficial to the company. The other choices do not reflect sustainable practices, with A representing the depletion of a non-renewable resource, B implying that only large companies have the means to be sustainable, and C indicating environmentally harmful practices.

Quiz 4: Ethics and Social Responsibility in Marketing