You Are the Director of Marketing for Starbucks

You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for the Canadian market.Which of the following environmental trends should you consider the MOST important?

A) Coffee consumption in Canada has risen to over 90 litres.
B) By the year 2012, baby boomers will control more than 65 percent of all consumer expenditures.
C) The largest cities in Canada have all seen a rise in dual-income couples who bring with them larger disposable incomes.
D) By the year 2013, robotics will play a major role in North American society.