As a consultant with Accenture,you frequently engage in environmental scanning on behalf of your clients.Which of the following statements about environmental scanning best describes what actually happens?
A)Environmental scanning changes the marketing environment.
B)Environmental scanning focuses primarily on geographical and meteorological factors.
C)Environmental scanning is an annual event.
D)Environmental scanning identifies and explains potential trends.

Question

Quizplus · Accepted Answer

Environmental scanning involves analyzing and interpreting information about external factors that may impact a business. The purpose of this process is to identify and understand potential trends in the market, such as changes in consumer behavior or emerging technologies. It is an ongoing process that can help businesses stay competitive and adaptable.

As a Consultant with Accenture,you Frequently Engage in Environmental Scanning