According to one of the world's largest publishers,it was unprepared for recent increases in the demand for books about security.To prepare for the shift in demand,the publisher should have engaged in:
A)tracking environmental trends as a part of its ongoing operation
B)noticing changing demographics
C)noticing changes in ethnic composition
D)shifting funds from its product development department

Question

Quizplus · Accepted Answer

Tracking environmental trends as a part of ongoing operations would have allowed the publisher to notice the increasing demand for books about security and prepare for the shift in demand accordingly. This would have enabled the publisher to meet customer demand and potentially capitalize on a lucrative market opportunity. Noticing changing demographics or ethnic composition may have been relevant if the demand for security books was tied to specific groups, but there is no information suggesting that this was the case. Shifting funds from the product development department would not necessarily have helped in this situation as it is not clear that the demand for security books would have been related to product development.

According to One of the World's Largest Publishers,it Was Unprepared