You are the Director of Marketing for Starbucks.You are doing an environmental scan to help you create a three-year marketing plan for increasing your presence in Canadian post-secondary institutions.Which of the following environmental trends should you consider the MOST important?
A) Consumption of coffee by 18- to 24-year-olds is now at a record high.
B) By the year 2012, baby boomers will control more than 65 percent of all consumer expenditures.
C) The largest cities in Canada have all seen a rise in dual-income couples who bring with them larger disposable incomes.
D) Coffee consumption in Canada has risen to over 90 litres.
Correct Answer:
Verified
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