Walmart decides to run two different ads in Toronto,Ontario.One,in a predominant Chinese market,is written in Chinese; the other,in a large Italian area,is written in Italian.Walmart is engaging in what type of marketing?
A)discriminatory marketing
B)micromarketing marketing
C)social marketing
D)ethnic marketing

Question

Quizplus · Accepted Answer

Walmart is engaging in ethnic marketing by tailoring its advertisements to specific ethnic groups, Chinese and Italian, in Toronto. This type of marketing recognizes the unique cultural characteristics, buying behaviors, and language of different ethnic groups to create customized marketing strategies for each group. It is a way of increasing brand awareness, customer loyalty, and ultimately, sales.

Walmart Decides to Run Two Different Ads in Toronto,Ontario