Environmental scans have shown that the population of Canada is undergoing dramatic change.For example,the number of people in this country who are between the ages of 20 and 34 has declined since 1990.On the other hand,the number of people who are 65 years of age or older has increased.These changes in the Canadian population are examples of _____ changes to which marketers must respond.

Question

Quizplus · Accepted Answer

The changes in the age distribution of the Canadian population described in the scenario are examples of demographic changes. Demographic factors, such as age, gender, income, and education level, can have significant impacts on marketing strategies and must be taken into account by marketers. Cyclical population and situational segment refer to other types of segmentation that may be relevant to marketers, but are not specifically addressed in the scenario. Psychographic factors relate to consumers' values, beliefs, and attitudes, and while these may also be important to consider, they are not the focus of the scenario.

Environmental Scans Have Shown That the Population of Canada Is