A new travel company decides to launch a 'concierge-style' travel service that organizes everything from pick-up at home,transport to the airport,and all the little aspects of the subsequent trip,such as transportation and meals.Further,they have selected all of the hotels to be wheelchair- and walker- friendly.Who is the likely target market for this travel company?

Question

Quizplus · Accepted Answer

The likely target market for this travel company are people over 50 years of age who may require assistance with travel arrangements and accommodations that are wheelchair- and walker- friendly. Infants, teens, and children of baby boomers may not be in need of such specific accommodations.

A New Travel Company Decides to Launch a 'Concierge-Style' Travel