Developing marketing plans to reflect the unique attitudes,ancestry,communication preferences,and lifestyles of ethnic Canadians is called ______.
A)trend marketing
B)ethnic marketing
C)target marketing
D)local marketing

Question

Quizplus · Accepted Answer

Ethnic marketing focuses on developing marketing plans that cater to the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians. This approach is necessary as ethnic Canadians represent a diverse group with distinct cultural backgrounds, and marketers need to develop strategies that resonate with this audience. Trend marketing, target marketing, and local marketing, while important, do not focus specifically on the unique needs of ethnic Canadians.

Developing Marketing Plans to Reflect the Unique Attitudes,ancestry,communication Preferences,and Lifestyles