McDonald's uses different promotional messages in different parts of Toronto,depending on the predominant language spoken.McDonald's is likely using which strategy?
A)multicultural marketing
B)geographic marketing
C)target marketing
D)segmented marketing

Question

Quizplus · Accepted Answer

McDonald's is using multicultural marketing because they are using different promotional messages in different parts of Toronto, depending on the predominant language spoken.

McDonald's Uses Different Promotional Messages in Different Parts of Toronto,depending