The increase in immigration to Canada is likely to result in a firm's ____________ playing a larger role in marketing.

Question

Quizplus · Accepted Answer

With an increase in immigration, there will be a greater need for ethnic marketing plans that aim to target specific cultural groups within the population. This will require firms to create marketing strategies and campaigns that are designed to appeal to the values, customs, and preferences of these groups. This can involve developing products that cater to these specific groups or tailoring advertising messages to their unique needs and preferences.

The Increase in Immigration to Canada Is Likely to Result