The roles of men and women in Canadian society have changed dramatically during the past decades.For instance,more women are actively and successfully pursuing careers in both the public and private business sectors.Women across the nation have established successful managerial and professional positions as doctors,lawyers,and astronauts.Such changes in the role of women in society have necessitated that marketers adjust their marketing activities.Which of the following is NOT an example of marketing changes due to changing roles of women in the workforce?

Question

Quizplus · Accepted Answer

The promotional campaign espousing traditional gender roles does not reflect the changing roles of women in the workforce, and is not a marketing change to adjust to these changes. The other options are examples of marketing changes to adapt to the needs and preferences of women in the workforce, such as providing greater convenience and accessibility.

The Roles of Men and Women in Canadian Society Have