Business experts agree that new technologies,particularly social networking sites,are enabling marketers and,more importantly,are ________ customers.
A)enabling
B)empowering
C)exploiting
D)benefiting

Question

Quizplus · Accepted Answer

Empowering is the best choice as it suggests that customers are being given more control and influence through social networking sites. The other options do not accurately convey the positive impact that social networking sites have on customers.

Business Experts Agree That New Technologies,particularly Social Networking Sites,are Enabling