Which of the following statements concerning technological forces is true?
A)A new wave of technological innovation will not replace existing products and companies.
B)Because technological change is the result of research, it is highly predictable.
C)An advantage of technology is that advances can in no way harm an industry's growth.
D)Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers.

Question

Quizplus · Accepted Answer

Advances in technology have allowed for better data analysis and understanding of consumer behavior, leading to more personalized and targeted marketing efforts. However, it is important to note that technological advances can also disrupt industries and companies that fail to adapt to changing trends.

Which of the Following Statements Concerning Technological Forces Is True