Companies recognize that having an online presence is necessary to compete in today's marketplace.The items that are listed near the top of a Google search are there because they are most relevant to your keywords and likely because of _________________.
A)Viral Marketing
B)Online Search Strategy
C)Marketing Information System
D)Search Engine Optimization

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs) and is the most likely reason why a company's website ranks near the top of a Google search. Viral marketing (A) and a marketing information system (C) may contribute to a company's online presence, but they are not the primary factors in search engine rankings. Online search strategy (B) is a broad term that could apply to various aspects of a company's online presence and is not specific enough to answer the question.

Companies Recognize That Having an Online Presence Is Necessary to Compete