Forrester Research estimates marketers in 1999 lost about $3 billion in potential sales because consumers were worried about privacy.Although there are several laws being considered that would protect consumers' rights to privacy,none have yet made been made into a law.This is one way _____ forces have not helped the growth of electronic commerce.

Question

Quizplus · Accepted Answer

The reference to laws being considered to protect consumers' privacy indicates that regulatory forces have not helped the growth of electronic commerce. Economic forces refer to the influence of economic conditions such as inflation, recession, etc. Competitive forces refer to the rivalry among businesses in the same industry. Social forces relate to cultural and social attitudes and values that impact consumer behavior. None of these forces are directly relevant to the issue of privacy laws.

Forrester Research Estimates Marketers in 1999 Lost About $3 Billion