Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience.This is known as:
A)corporate planning.
B)market development.
C)strategy.
D)customer relationship management.

Question

Quizplus · Accepted Answer

Offering a specific phone that is not offered by any other carrier is a strategic move aimed at achieving a long-term advantage. This strategy is focused on delivering a unique customer experience, which sets Telus apart from its competitors. Therefore, the correct answer is strategy (option C). Corporate planning (option A) is a more general term that refers to a company's process of developing and implementing a comprehensive plan for achieving its objectives. Market development (option B) refers to expanding the company's market share by entering new markets, whereas customer relationship management (option D) refers to managing interactions with customers and building long-term relationships with them.

Telus' Goal in Offering a Specific Phone That Is Not