Business unit managers at Bell Canada decide on the direction for their residential products and markets every six months.This decision making occurs at which unit level in the organization.
A)strategic business unit
B)corporate level
C)board of directors
D)functional unit level

Question

Quizplus · Accepted Answer

The decision-making process for residential products and markets every six months suggests that it is a strategic decision, which falls under the jurisdiction of the strategic business unit level. The strategic business unit (SBU) level is responsible for developing the strategic direction of a specific product or market and making decisions about resource allocation, pricing, market segmentation, and branding. The corporate level usually deals with overall strategy and resource allocation for the entire organization, while the board of directors oversees the performance of the company's management and holds them accountable for achieving strategic objectives. Functional unit level managers are responsible for implementing strategies and tactics in their specific areas of expertise.

Business Unit Managers at Bell Canada Decide on the Direction