In recent years,many large firms have changed the title of the head of marketing from vice president of marketing to
A)commercial executive officer.
B)chief marketing officer.
C)corporate marketing official.
D)corporate marketing officer.

Question

Quizplus · Accepted Answer

The best choice is B, chief marketing officer. This is because it accurately reflects the level of importance and authority that the head of marketing has within the organization. It also distinguishes the role from other executive positions, such as the chief executive officer or chief financial officer. Options A, C, and D are not commonly used titles for the head of marketing and do not accurately reflect the responsibilities and role of the position.

In Recent Years,many Large Firms Have Changed the Title of the Head