The "Big Three" wireless carriers in Canada are constantly battling each other for customers,as a result,they frequently determine the ratio of the sales revenue of their firm to the total sales revenue of all firms in the industry,including the firm itself.The ratio they are calculating is known as:
A)sales quality.
B)market share.
C)industry potential.
D)contribution margin.

Question

Quizplus · Accepted Answer

The ratio being described is the market share, which is the percentage of total sales revenue that a company holds within its industry. The Big Three wireless carriers in Canada are using this ratio to determine their position in the market compared to their competitors.

The "Big Three" Wireless Carriers in Canada Are Constantly Battling