After Zierer GMBH,a German manufacturer of amusement park rides,built their first gravity ride,they studied the "Ride Satisfaction Scores" of their ride,along with various competitors and worked to include this information in future designs.They were engaging in:

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Zierer GMBH was benchmarking by studying the "Ride Satisfaction Scores" of their ride and competitors in order to improve future designs. Benchmarking involves comparing one's processes, practices, or outcomes against industry leaders or competitors and using that information to improve performance. Demarketing involves minimizing demand for a product or service, swotting involves assessing a company's strengths, weaknesses, opportunities, and threats, and resourcing involves allocating and managing resources within a company.

After Zierer GMBH,a German Manufacturer of Amusement Park Rides,built Their