Several years ago,Black & Decker purchased General Electric's small appliances product line.General Electric did not know what to do with the line.Black & Decker purchased the line because it needed the cash infusion from a product line that had a dominant market share.Since people replace small appliances infrequently and because many are handed down from parent to child,the industry is a slow-growth one.From this information and your knowledge about the BCG portfolio analysis,you should know this small appliance line would be classified as a:

Question

Quizplus · Accepted Answer

Based on the information provided, the small appliances product line is characterized by slow growth and dominant market share, suggesting that it is a mature product in a stable market. As such, it would likely be classified as a cash cow according to the BCG portfolio analysis. The fact that Black & Decker purchased the line specifically for the cash infusion further supports this classification.

Several Years Ago,Black & Decker Purchased General Electric's Small Appliances