At an executive-level meeting,the Chief Marketing Officer (CMO)tells the Production Manager: "even if we double our marketing budget,there is no way it will sell! If we continue this way we will go bankrupt!" The CMO is likely referring to an SBU classified as a(n):

Question

Quizplus · Accepted Answer

The CMO's statement suggests that the product is not performing well in the market and is unlikely to improve even with increased marketing efforts, which is characteristic of a "Dog" in the BCG matrix. Dogs typically have low market share and low growth potential, often leading to financial losses.

At an Executive-Level Meeting,the Chief Marketing Officer (CMO)tells the Production