The market for the fast car with so much horsepower that handling becomes an issue is decreasing.People are more interested in buying SUVs and pickups.As a result,General Motors is stopping production of its Camaro,a car that has had limited sales recently.Since the Camaro can no longer generate enough cash to sustain its manufacture,the BCG portfolio would classify it as a:

Question

Quizplus · Accepted Answer

A dog in the BCG portfolio is a product with low market share in a declining market. As the market for high horsepower sports cars like the Camaro is decreasing and demand is shifting towards SUVs and pickups, the limited sales of the Camaro means it cannot sustain its manufacture. Therefore, the best classification for the Camaro in the BCG portfolio would be a dog.

The Market for the Fast Car with So Much Horsepower